Two models in Traverse City Whiskey Co. caps and canvas jackets holding bottles of whiskey, next to the words Shop All

Made in Traverse City

Shop All

Our whiskey from the Core Collection to the Finishing Series, plus spirits, Ready-To-Serve Old Fashioneds, Ready to Drink (RTD) cocktails, gifts, bar extras and gear.

01

The Core Collection

Our everyday classics: the original XXX recipe and North Coast Rye, plus whiskeys made with Michigan cherries, peaches and apples.

02Barrel Proof

The Signature Collection

Pure and uncut, bottled straight from the barrel at full barrel proof, so the strength can vary from batch to batch.

03

Finishing Series

Aged whiskey given a second rest in Amburana, Ruby Port, Pedro Ximénez Sherry or Cabernet Franc casks.

Spirits & Liqueurs

Beyond whiskey: Verse Gin and our cream liqueur for the bar cart.

Ready-To-Serve

Our bottled Old Fashioneds, already mixed. Just chill or pour over ice.

Ready to Drink (RTD)

Whiskey Spritz and Whiskey Sour in cans, made with real fruit.

Gifts & Bar Extras

Gift kits and sampler packs, Premium Cocktail Cherries, mixers, syrups and more for the home bar.

Apparel & Gear

Tees, a hoodie and hats, plus a sticker and gear for the dog.

XXX Straight Bourbon bottle – Traverse City Whiskey Co.

Whiskey

Whiskey Highball with ginger ale can – Traverse City Whiskey Co.

Highball

Premium Cocktail Cherries jar – Traverse City Whiskey Co.

Cherries

Verse Gin bottle – Traverse City Whiskey Co.

Spirits