Congratulations! You’ve Discovered Traverse City’s Greatest Treasure!

Traverse City’s greatest treasure was right under your nose. Sure, the TC cherries are incredible – perhaps even iconic – but you can’t really experience Traverse City without tasting our hometown spirit.

In honor of the artistry that goes into crafting the Traverse City Whiskey Company’s family of products, we have commissioned local artists within our community to hand-paint a selection of our whisky barrels, which have been hidden all over town. And you’ve just found one!

Provide us with your contact information below and you will be automatically sent a $5 voucher to save on purchases of $10 or more at The Stillhouse. We’ll also let you in on the secret for earning more swag from Traverse City Whiskey Co.

While at the stillhouse, take a selfie with our “stillhouse barrel” and tag @tcwhiskey to receive cherry whiskey fest swag.

Check out all of the painted barrels around traverse city!

Tom’s Food Market

The Beverage Company

Olesons Food Store



Hotel Indigo

Kap & Keg

Cherry Country

Apache Trout Grill

Firefly Cafe

West Side Beverage

Cambria Suites

Sparks BBQ


Harrington’s by the Bay

West End Tavern

Traverse City Golf

Cherry Capital Airport

The Stillhouse

Pit Spitter’s Stadium


Lil Bo

On the Boathouse

Jonas on Front Street

Sleder’s Family Tavern

Thirsty Fish